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2021 Sport Marketing Association Conference
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Wednesday
, October 20
Rainbow Room
4:00pm •
The Impact of Local Sport Broadcasting on Brand Equity
Thursday
, October 21
Renaissance Ballroom III
10:00am •
Advancing Social Network Analysis in Sport Marketing: A Theoretical, Methodological, and Applied Discussion
1:40pm •
RAP Session I - The Collective: How the Creation of a Think Tank is Changing the Industry
Friday
, October 22
Renaissance Ballroom I & II
8:00am •
Poster Session II
12:00pm •
SMA Awards Luncheon and Veeck Address
Tuesday
, October 25
3rd Floor Pre-Function Area
4:00pm •
Open Conference Registration
Wednesday
, October 26
2nd Floor Plaza Atrium
5:00pm •
Poster Session I
3rd Floor Pre-Function Area
10:00am •
Open Conference Registration
Ardwell Room
1:30pm •
Unique Effects of Employer Branding: Psychological Contract Fulfillment, League Credibility, And League Identification
2:00pm •
“New Fan, What Do I Need To Know?” An Egocentric Sentiment Analysis Of New Fan Socialization In Online Fan Communities
2:30pm •
A Netnographic Study Of Gender Disparity In The NIL Era Using Machine Learning
3:00pm •
Examining Sport Fans Passions, Beliefs, And Behaviors Associated With CSR Themes
3:30pm •
Exploring Branding Barriers Experienced By Female Collegiate Athletic Coaches
4:00pm •
Gamification New Frontier: Value Creation And Engagement In Esports Live Streaming
4:30pm •
Examining Greenwashing And Sport: A Scoping Review
Graham Room
1:30pm •
Mapping Sport Management Masters Programs: Supply-Side Typologies With Corresponding Demand-Side Outcomes
2:00pm •
Of Sponsors And Sharpies: The Curious Application Of Rule 40 At Beijing 2022
2:30pm •
Athlete Activism: An Analysis From A Multi-Actor Perspective During The Olympic Games In Tokyo And Beijing
3:00pm •
Finding The Right Fit: An Examination Of The Impact Of Endemic Versus Non-Endemic Sports Media And Communication
3:30pm •
Effects Of Social Media Engagement And Perceived Value On Sport Consumers’ Flourishing: An Empirical Model From Regulatory Engagement Theory
4:00pm •
#Tokyo2021: Examination Of International Athlete Disclosure Of Brand Endorsements Via Instagram
4:30pm •
The Legitimacy Of Virtual Sports In The Olympics
Graves Room
1:30pm •
Using Eye-Tracking To Understand Real-Time Consumer Behaviors During Division I Basketball
2:00pm •
How Community Involvement In Event Sponsorship And Event-Sponsor Fit Drive Use: The Moderating Role Of Sponsor Brand Trust
2:30pm •
Sport Spectatorship And Psychological Well-Being Of Spectators: A Scoping Review
3:00pm •
Miles Of Trials: Membership Behavior In Community Running Groups
3:30pm •
An Empirical Investigation Of The Collaborative Course Development Method In Sport Marketing Pedagogy
4:00pm •
An Examination Of Consumer’s Brand Loyalty And Purchase Intention Towards Collaborations In The Sports Brand Footwear Industry
4:30pm •
Sport Consumers’ Enjoyment Of On-Field Aggression
Hilton Hotel Lobby
5:50pm •
Depart Hotel Lobby For Off-Site Nascar Reception
NASCAR Hall of Fame
6:00pm •
Opening Night Reception At NASCAR Hall Of Fame
South/North Carolina Room
12:00pm •
SMA Opening Session sponsored by FOX Sports U: Revisiting the “Black Market” - A Post-Pandemic Examination of African American Sport Consumers
1:30pm •
From Concept To Kraken: A Longitudinal Examination Of A New Team Brand
2:00pm •
Guardians Of The Brand: Online Versus Offline Attitudes Towards A Rebrand
2:30pm •
The Mullin Award Presentation: The ACC And University Of North Carolina At Chapel Hill
3:30pm •
Supplement Or Replacement: Examining The Relationship Between Sports Betting And Team Loyalty
4:00pm •
Managing The Sponsorship Performance Cycle: Investigating The Link Between Organizational Performance And Managerial Decision-Making In Formula One Racing
4:30pm •
Fan Tokens In Sport: Perceptions Of Fungible Tokens For Building Fan Loyalty And Engagement
5:00pm •
SBRnet Case Study Bowl Team Meeting
Thursday
, October 27
2nd Floor Plaza Atrium
8:00am •
Pedagogy Fair Presented By The Ultimate Toolkit
3rd Floor Pre-Function Area
7:45am •
Open Conference Registration
Ardwell Room
9:00am •
Exploring The Formation And Management Of Interorganizational Relationships In A Sponsorship Context
9:30am •
Exploring The Audiovisual Effects On Sport Viewer Satisfaction: The Moderating Role Of Psychological Connection
10:00am •
More Than Good Looking: A Conceptual Framework Assessing Athlete Physical Attractiveness
10:30am •
Maximizing College Basketball Turnout: An Examination Of Determinants Of Actual Attendance And No-Show Behavior As A Strategic Planning Tool
11:00am •
Corporate Naming Rights In College Athletics: Rights Fee Valuation And Impact On Stakeholder Attendance And Donations
11:30am •
Loyalty Program Factors: Implications on Satisfaction and Renewal
4:00pm •
Social Media Analytics In Sport Marketing Research: Status, Challenges, And Methodological Reporting Guidance
4:30pm •
The Impact of Brand Image on Functional Attitude: The Moderator Role of Social Comparison Tendency
Charlotte Meckenburg Room
12:00pm •
SMA Presidents Luncheon And Presidents Speaker presented by Elevate Sports Ventures
Dunn Room
8:00am •
SMQ Editorial Board Meeting
Graham Room
9:00am •
Theory Utilization In Social Media Scholarship In Sport Management: A Critical Evaluation
9:30am •
Viral Marketing In Esports: What Makes Esports Participants Disseminate Positive EWOM?
10:00am •
Ticket Price Determination And Consumer Perceptions Of Ticket Prices In Fcs Level Intercollegiate Athletics
10:30am •
Division I College Football Premium Seating: An Analysis Of The Power Five And Group Of Five, Clientele, And Luxury Suite Price
11:00am •
An Investigation Of Outsourcing Ticket Sales In Division I College Athletics
11:30am •
Calling The Plays Off The Court: NCAA Coaches’ Social Media Activism Impressions And Desired Strategy
3:30pm •
Advertising NCAA Programs To International Student-Athletes
4:00pm •
It’s Time To Emphasize Gamified Aspects Of Wearable Devices To Increase Physical Activity Among Sport Consumers
4:30pm •
The Impact of Athlete Health-Related Activism on Sport Consumer Behavior
Graves Room
9:00am •
Commercial Innovation In Sport Organizations: Do Fans Care?
9:30am •
Examining The Effects Of Articulation On The Efficacy Of Sport Intellectual Property (SIP)
10:30am •
What Began As A Memorable Experience Became A Long-Standing Tradition: Examining The Formation Of Sport Fans' Traditions.
11:00am •
The Antecedents And Consequences Of Perceived Authenticity Of Sport Related Youtube Channel
11:30am •
How Esports Gamers Tolerate Toxicity: The Mediation Effect Of Positive Coping On Brand Performance Tolerance
3:30pm •
Esports Extensions Of Traditional Sports Club Brands: Opportunities For Brand Co-Creation Processes?
4:00pm •
The Impact of Pre-Mega Sport Event Programming on Physical Activity Participation: The Case of the Qatar 2022 World Cup
4:30pm •
NIL Marketing Of Division I NCAA Athletics
Johnson/Walker A&B/Gwynn/Waring
9:00am •
SBRnet Case Study Bowl
Osborn Room
8:00am •
SBRnet Case Study Bowl Team Meeting
South/North Carolina Room
9:00am •
Phd Student Mentorship Session
9:30am •
SBJ Atlas
10:00am •
Sponsoring Social: Examining The Impact Of Sponsorship On Social Media Engagement Behavior In Sport
10:30am •
Influence Of Fathers As Socialization Agents On Gender Differences In Sport Fandom
11:00am •
DisruptHERS: A Conceptual Model For Women’s Sport
11:30am •
The Dominance Of Fandom: An Analysis Of How Gender And Fandom Impact Live And Non-Live Sport Event Consumption Behaviours
1:30pm •
Rap Session I - The New World Of NIL presented by INFLCR
2:10pm •
Rap Session II - Esports - A Marketing Platform?
2:50pm •
Rap Session III - Fan Of The Future
3:30pm •
SBRnet Spotlight
4:30pm •
Is Hockey For Everyone? Inclusivity Of Hockey And NHL
Friday
, October 28
2nd Floor Plaza Atrium
8:00am •
Poster Session II: Posters & Pastries presented by UMASS Sport Management
3rd Floor Pre-Function Area
7:45am •
Open Conference Registration
Ardwell Room
9:00am •
Introducing Extended Self As A Predictor For Future Consumption
9:30am •
Does One Endorsement Fit All? Examining The Role Of Female Athletes’ Race And Sport On Instagram Sponsorship Effectiveness
10:00am •
Deciphering The Dynamic Nature Of Human Brands In Sport: Evidence From A Natural Experiment
10:30am •
Shopping Orientation, Consumption Benefits, And Attributes Evaluation In Sportswear Consumption: A Cross-Cultural Comparison Between The U.S. And South Korean College Students
11:00am •
Relationships Between Fans And Student-Athletes In The NIL Era: A Parasocial Relationship Perspective
Charlotte Meckenburg Room
12:00pm •
SMA Awards Luncheon And Veeck Address
2:00pm •
SMA Closing Remarks
Graham Room
10:00am •
An Examination of Fan Attachment to Front Office Personnel
11:00am •
“I Got Into Wrestling Because Of You”: The Production And Marketing Of Identity In Professional Wrestling
Graves Room
9:00am •
A Study On Professional Players’ Perceptions Of Covid-19 Pandemic Risk Management Factors: Taking The Chinese Baseball League 2020 Season As An Example
9:30am •
Brain Activity During Experimental Sport Media Viewing: The Power Of Suspense And Surprise
10:00am •
The Categorization Effect On Goal Progress Perception And Motivation: Moderating Role Of Self-Efficacy
10:30am •
A Conceptual Framework For Understanding Perceived Severity Of Athlete Scandal
11:00am •
Sensory Image Fit At The Sport Venue: Mediating Effects Of Sense Of Home And Tourist Experience
Gwinn Room
9:30am •
SBRnet Case Study Bowl Finals
South/North Carolina Room
9:00am •
Factors Shaping NCAA Student Athletes’ Decision To Pursue NIL Sponsorships
9:30am •
TeamWork Online Faculty Development Session
10:00am •
New Policies And Restrictions: Secondary Market Ticket Prices In Major League Baseball Spring Training
10:30am •
SMA Ignite Talk Session presented by Sports Biz Camps
Timezone
2021 Sport Marketing Association Conference
America/Los Angeles
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2021 Sport Marketing Association Conference
Oct 19
-
22, 2021
Wednesday
, October 20
Thursday
, October 21
Friday
, October 22
Tuesday
, October 25
Wednesday
, October 26
Thursday
, October 27
Friday
, October 28
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Las Vegas, NV, USA
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NASCAR Hall of Fame
Osborn Room
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Renaissance Ballroom I & II
Renaissance Ballroom III
South/North Carolina Room
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Wednesday
, October 20
Thursday
, October 21
Friday
, October 22
Tuesday
, October 25
Wednesday
, October 26
Thursday
, October 27
Friday
, October 28
Venue
2nd Floor Plaza Atrium
3rd Floor Pre-Function Area
Ardwell Room
Charlotte Meckenburg Room
Dunn Room
Graham Room
Graves Room
Gwinn Room
Hilton Hotel Lobby
Johnson/Walker A&B/Gwynn/Waring
NASCAR Hall of Fame
Osborn Room
Rainbow Room
Renaissance Ballroom I & II
Renaissance Ballroom III
South/North Carolina Room
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General Conference
Poster Session
Professional Development
SBRnet Case Study Bowl
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