2021 Sport Marketing Association Conference has ended

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2021 Sport Marketing Association Conference

Misun Won

University of North Texas
Clinical Assistant Professor

8:00am PDT

Poster Session II Renaissance Ballroom I & II

1:30pm PDT

Mapping Sport Management Masters Programs: Supply-Side Typologies With Corresponding Demand-Side Outcomes Graham RoomOlivia Durham • Tyreal Y. Qian • Gregg Rich • Dr. Dylan Williams

2:00pm PDT

How Community Involvement In Event Sponsorship And Event-Sponsor Fit Drive Use: The Moderating Role Of Sponsor Brand Trust Graves RoomJiyun Huang • Brook Russell • Angeline Close Scheinbaum

3:30pm PDT

Effects Of Social Media Engagement And Perceived Value On Sport Consumers’ Flourishing: An Empirical Model From Regulatory Engagement Theory Graham RoomHoyoon Jung • Alan Morse • Bomin Paek • Yoon Tae Sung Supplement Or Replacement: Examining The Relationship Between Sports Betting And Team Loyalty South/North Carolina RoomBrendan Dwyer • Stephen Shapiro

6:00pm PDT

Opening Night Reception At NASCAR Hall Of Fame NASCAR Hall of Fame

9:00am PDT

Commercial Innovation In Sport Organizations: Do Fans Care? Graves RoomThomas Aicher • Ted Hayduk • Bri Newland Phd Student Mentorship Session South/North Carolina Room

10:00am PDT

Ticket Price Determination And Consumer Perceptions Of Ticket Prices In Fcs Level Intercollegiate Athletics Graham RoomJason Reese

10:30am PDT

Division I College Football Premium Seating: An Analysis Of The Power Five And Group Of Five, Clientele, And Luxury Suite Price Graham RoomK.C. Mayer

11:00am PDT

An Investigation Of Outsourcing Ticket Sales In Division I College Athletics Graham RoomKyle Brannigan • Alan Morse Corporate Naming Rights In College Athletics: Rights Fee Valuation And Impact On Stakeholder Attendance And Donations Ardwell RoomBrett Centracchio • Nels Popp The Antecedents And Consequences Of Perceived Authenticity Of Sport Related Youtube Channel Graves RoomYonghwan Chang • Yong Jae Ko • Lydia Yun

1:30pm PDT

Rap Session I - The New World Of NIL presented by INFLCR South/North Carolina RoomRick Burton

2:10pm PDT

Rap Session II - Esports - A Marketing Platform? South/North Carolina RoomJames Weiner

3:30pm PDT

SBRnet Spotlight South/North Carolina Room

9:00am PDT

A Study On Professional Players’ Perceptions Of Covid-19 Pandemic Risk Management Factors: Taking The Chinese Baseball League 2020 Season As An Example Graves RoomYu-Ting Gu • Tsai-Yun Lee • Chih-Yang Wu • Kong-Ting Yeh • Tsu-Lin Yeh Introducing Extended Self As A Predictor For Future Consumption Ardwell RoomSora Hayashi • Kazunori Maeda • Ken Sumida

10:00am PDT

The Categorization Effect On Goal Progress Perception And Motivation: Moderating Role Of Self-Efficacy Graves RoomYukyoum Kim • Hyun-Woo Lee • Seongjin Park