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2021 Sport Marketing Association Conference
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Friday
, October 28 • 10:30am - 10:55am
Shopping Orientation, Consumption Benefits, And Attributes Evaluation In Sportswear Consumption: A Cross-Cultural Comparison Between The U.S. And South Korean College Students
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Presenters
LL
Luke Lunhua Mao
University of New Mexico
MJ
Min Jung Kim
YW
Yong Wang
University of New Mexico
Friday October 28, 2022 10:30am - 10:55am PDT
Ardwell Room
Breakout Session